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- 🚨"Buy Now, Pay Later" (BNPL) transactions in the US are set to hit a record high in 2025
🚨"Buy Now, Pay Later" (BNPL) transactions in the US are set to hit a record high in 2025
US consumers have never been more indebted:
"Buy Now, Pay Later" (BNPL) transactions are estimated to hit $116.7 billion in 2025, an all-time high, according to Emarketer. That would be double the 2022 total and 7 times higher than in 2020.

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BNPL transactions have risen almost in a straight line in the past few years as usage has expanded even to groceries.
A LendingTree survey showed in April that ~25% users now rely on BNPL to buy groceries, up from 14% in 2024.
Concerningly, nearly 25% of BNPL users missed at least one payment in 2025, up from 15% in 2021, according to Federal Reserve data.
More about the US consumer:
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